A written course by Matt Panella
YOU'VE BUILT
THE AUDIENCE.
NOW BUILD
THE BUSINESS.
Turn the content you create into a business you own. A downloadable written course covering content creation, sponsorships, pricing, and lasting brand relationships.
60-page course + 22-page bonus guide · $99
MATTBANGSWOODFIELD GUIDE / 01
THE CREATOR
BUSINESS
BLUEPRINT↗
Real experience.
Practical lessons.
Your next chapter.
BY MATT PANELLA9 MODULES
BUILD SOMETHINGTHAT'S YOURS.
01 Know your value02 Build brand relationships03 Price with confidence04 Own your business
BUILT ON REAL EXPERIENCE
THE WORK.
THE CONTENT.
THE CONNECTION.
Before the blueprint, there was the work. Watch a few of the most-viewed videos from my YouTube channel.
Carpentry 101: Basics of Wood Framing with MattBangsWood [#1]
Watch on YouTube ↗I Bought the Cheapest House I Could Find To Remodel! [#1]
Watch on YouTube ↗Public view-count snapshots, rounded down. Counts may have increased. Explore more on YouTube.
THE CURRICULUM / 9 MODULES
LESS GUESSWORK.
MORE DIRECTION.
From understanding what you bring to the table to managing the deal after you land it. Here's the blueprint.
FREE CREATOR TOOLKIT
BUILD THE PITCH.
KNOW YOUR NUMBERS.
Write a first pitch, follow up, or respond to a brand. Then build an editable rate estimate around your audience, production costs, and usage rights.
Open the creator toolkit“THERE IS ONE YOU.
THERE ARE HUNDREDS
OF BRANDS.”
This is what I've learned from putting myself out there, building an audience, and working with brands. You don't need to become someone else to make this work. You need to understand your value—and deliver on what you promise.
THE CREATOR BUSINESS BLUEPRINT
YOUR NEXT CHAPTER
STARTS WITH A PLAN.
- 9 focused modules
- 38 practical lessons
- Sponsorships & negotiation
- Affiliate & product strategy
- 60-page downloadable PDF
- Exercises & 30-day calendar
- The MattBangsWood Playbook
- Bonus: The YouTube Revenue Breakdown (22 pages)
$99 / one-time payment
The complete 60-page student edition, including 38 lessons, practical exercises, a media-kit example, and a 30-day content calendar. Download both PDFs and work through them at your own pace. The YouTube Revenue Breakdown is included at no extra cost.
ALSO INCLUDED WITH YOUR $99 PURCHASE
THE YOUTUBE REVENUE BREAKDOWN
A 22-page field guide to how YouTube videos make money: CPM vs. RPM, long-form and Shorts, audience and seasonality, and the value of evergreen content. Includes real MattBangsWood revenue examples and comparisons to help you understand the numbers behind the views.
Two downloadable PDFs. One purchase. No extra charge.
One-time payment · Download after payment confirmation · No subscription
A FEW THINGS TO KNOW
BEFORE YOU DIVE IN.
Is this for new or established creators?
Both. New creators can start with Module 0 and its 30-day content calendar. Established creators can use it as a refresher before working through the business modules. The final module includes both paths.
Is this only for construction creators?
The examples come from Matt's experience as a builder and creator. The principles of communicating your value, pitching brands, pricing, and delivering on commitments apply across niches.
Will this guarantee sponsorships or income?
No. This is education based on experience. Results depend on your audience, work, market, and follow-through. Income, sponsorships, and audience growth are not guaranteed.
Is this a video course?
This edition is a downloadable PDF with written lessons and exercises. The YouTube videos on this page are examples of Matt’s work. They are not paid course lessons.
How do I get the blueprint?
Buy the PDF student edition for a one-time $99 USD payment through Stripe. The purchase also includes the 22-page YouTube Revenue Breakdown at no extra cost. After payment is confirmed, your confirmation page provides separate downloads for both PDFs. Existing buyers can also access the bonus from their saved confirmation page. Save that page for future access. For help, email BuildYourCreatorBusiness@gmail.com.
A REAL CAMPAIGN / VALSPAR
HOW A BRAND DEAL
BECOMES A
$20,000 CAMPAIGN.
A real look at the back-and-forth behind my Valspar partnership—from the first offer to getting the content live.
$20,000 USD for the full campaign package. Product reimbursement was handled separately.
01 / NEGOTIATE THE PACKAGE
Agree on more than a price.
The agency reached out with a proposed scope, usage rights, exclusivity, and payment terms. I quoted $20,000. They countered at $18,000; I explained why the scope and payment structure needed the higher fee, and we agreed on $20,000 before moving into contracting.
02 / DEVELOP THE CONCEPT
Make it fit your actual work.
We built a three-part series around painting my pump house: preparation, technique, and the finished result. I filled out the concept worksheet with scripts, surfaces, paint colors, tools, Story frames, disclosures, and calls to action so the brand could review the plan.
03 / WORK THROUGH FEEDBACK
Turn comments into clear edits.
The agency gathered brand feedback on product details, captions, tags, and sponsorship disclosures. I revised the videos and Story assets and asked for feedback across the full content set, helping us work through the changes together.
04 / APPROVE & PUBLISH
Confirm the details before posting.
Once the concepts and content had been reviewed, we coordinated the launch. The agency supplied approved captions, links, collaboration requirements, and posting instructions. I made the final updates and published the series across the agreed platforms, with supporting Stories.
05 / HAND OFF & FOLLOW THROUGH
Close the loop with the agency.
I confirmed the posts were live and shared the advertising codes needed for the brand’s campaign. We coordinated photos for brand use, product reimbursement, and invoicing, with analytics reporting as the next follow-up.
THE TAKEAWAY
The relationship is part of the work.
A brand deal includes negotiation, planning, revisions, approvals, distribution, and follow-through. Define the package, ask for clear feedback, and keep communicating through the handoff.
Build your campaign ↗The $20,000 is the full campaign fee, not a per-post rate. The finished package included three content rounds across Instagram Reels, TikTok, YouTube Shorts, and Facebook Reels, plus Instagram Stories and project photos for brand use.
A REAL PRODUCTION / 3M SCOTCHBLUE PROSHARP
A $25,000 SHOOT.
NO POSTING
FOR THOSE ASSETS.
Some brand work is about the expertise and on-camera presence you bring to the production. For this ScotchBlue PROSharp project, a professional crew came on-site to capture brand-owned content with me.
$25,000 USD for the in-person shoot. A separate Instagram Reel was $5,000, bringing the full agreement to $30,000. The shoot assets did not require posting on my channels.
01 / DEFINE THE JOB
Separate production from posting.
The agency outlined a one-day shoot, with its professional production team handling filming and editing. The package called for long-form video, short-form content, and still photos for the brand. My role was to participate on camera and bring real building experience to the project.
02 / PLAN IT TOGETHER
Bring a real project to the brief.
We discussed the filming location, the work we could demonstrate, and creative ideas for a painted accent wall. The agency and brand reviewed the design, then shared a production outline and coordinated the crew and shoot logistics.
03 / SHOW UP & CREATE
Deliver value beyond your feed.
We completed the on-site shoot with the production team. The resulting production assets were for brand use, with no editing or posting required from me for those assets. Usage rights were part of the agreed scope.
The lesson: Audience distribution, production participation, and usage rights are different parts of a deal. Define each clearly. A professional shoot can have value even when the content never goes on your own channels.
Fee breakdown confirmed by Matt: $25,000 shoot + $5,000 separate Instagram Reel = $30,000 total agreement. The shoot fee covered the agreed production scope and rights; it is not an hourly production rate.
IN THE PRESS / ON THE RECORD
BEYOND
THE FEED.
Conversations about building, creating, and showing the next generation what's possible in the trades.
The Wall Street Journal
Gen Z Plumbers and Construction Workers Are Making #BlueCollar Cool
A look at creators bringing the skilled trades to a new generation, including Matt and the business behind his content.
FORTUNE
Matt’s path from construction to a creator business
A profile of the builder behind MattBangsWood.
Ford
Highlights from the People Working to ACCELERATE the Essential Economy
Ford highlights Matt’s appearance on stage and his message about the future of the skilled trades.
FOX BUSINESS
Blue-collar work stigma has ‘lessened’ thanks to social media spotlight: Matt Panella
Houzz
The Houzz Guest: How to Build a More Wildfire-Resilient Home
Matt talks building decisions, choosing contractors, and protecting homes from wildfire.
Selected coverage and appearances. Links open on the publisher’s website; some stories require a subscription.